Please take a quick survey about what you’d like to see in our next logo
Posted: November 7, 2023
The Hawaiʻi State Teachers Association has begun the process of updating its iconic triangular logo, which has served our members well for nearly three decades.
“The stylized people images represent teachers, students and parents,” according to HSTA’s corporate identity guidelines for the current logo, issued when the logo debuted in January 1994.
HSTA President Osa Tui, Jr. said, “While we love our current logo, it needs to be updated for the digital age, where simple designs are more functional in apps and social media to make us stand out.”
“Now might be the time to shift away from explaining who we are and moving more toward what we want to be, creating an aspirational goal,” Tui added.
The logo change comes as HSTA leaders are working on updating the union’s strategic goals.
Graphic artists have told HSTA that the current triangle design with many elements can make it difficult to read in smaller sizes. Also, a circle or rectangle shape might convey themes of unity or solidarity better than a triangle.
What are some concepts or themes you’d like to be represented in HSTA’s new logo? What visual elements would you like to see included in the new logo?
Please take a few minutes to answer a survey asking what you’d like to see in our new logo. The survey closes on Wednesday, Nov. 22.
The HSTA last updated its logo in 1994. Then-HSTA President Sharon Mahoe addressed the 1994 state convention in front of a banner featuring the new triangular logo.
HSTA members wore their logo t-shirts at the State Capitol during the 2001 strike.
In the 1970s, 1980s and early 1990s, the HSTA used this circular design logo, on display at Institute Day at the Blaisdell Center in 1984.
